Unified Customer Platform

The Four Sixes operates multiple distinct customer-facing businesses — stallion breeding services, direct-to-consumer beef, retail merchandise through the Supply House, equine supplements, ranch tours, and horse sales — each running on its own separate system with no shared data. A breeding client who also buys beef, shops the Supply House, and attends Return to the Remuda looks like four different people in four different databases. As brand partnerships expand and global demand grows, there is no way to understand the full value of a customer relationship, identify cross-sell opportunities, or deliver the unified premium experience the brand deserves.

This capability builds a single customer intelligence platform that connects every touchpoint across the Four Sixes ecosystem. It creates unified customer profiles that show total lifetime value, engagement across all business lines, purchase history, breeding service records, auction activity, and tour visits. AI-powered insights identify cross-sell opportunities — a breeding client who has never tried the beef, a beef subscriber who would love the Supply House, a tour visitor ready to become a buyer. Your team sees the complete customer picture. Your marketing becomes targeted instead of broadcast. Your customer lifetime value grows because every relationship is fully understood.